Norm Goldman, Editor of Sketchandtravel.com interviews adventure travel expert and founder of Adventure Travel Meldia Source, Nancy Pfeiffer.Nancy is proud to say she is a 58 year old grandmother and still an active adventure traveler. Today, Norm Goldman, Editor of Sketchandtravel.com is excited to have as our guest, Nancy Pfeiffer, founder of Adventure Travel Media Source. Good day Nancy and thank you for agreeing to participate in our interview. Norm: Nancy, could you tell us something about yourself and how did you become interested in setting up Adventure Travel Media Source? Nancy: I had been doing general marketing consulting for a variety of clients, including guest ranches, river rafting companies and B&B's. In the course of this, I realized over many years that the best thing I could do for them as far as marketing was to get editorial coverage for them. I eventually made the decision in 1999, to switch to doing media relations exclusively. That's when ATMS was born. Norm: What are the principal objectives of ATMS? Nancy: To obtain quality editorial coverage for our clients in targeted publications. To provide employment for a team of talented people and allow them to grow and develop skills in the media relations environment. To serve the publishing industry by providing them access to and information about unusual trips and destinations; and to be a participant in the global community of adventure travel and ecotourism. Norm: Have you found that adventure travel today is much more popular than it was several years ago, and if so, what do you attribute this to? Nancy: Adventure travel has become a very popular form of travel, making it the fastest-growing segment of the travel industry for the past 5-7 years, according to various industry specialists. Adventure travel takes many forms and can mean anything from a bus tour through a national park to extreme mountain climbing in Nepal. The reasons for this are many including the fact that the baby boom generation has had access to travel during their lives. They tend to be well education, high wage earners and very curious about the world around them. These tendencies make them a natural for adventure travel where they can do such things as: a cooking school in Provence, a bike tour of the Canadian Rockies, a safari to Kenya, an adventure cruise to the Galapagos, a backpacking trip in Moab, skiing in Jackson Hole, wildlife expeditions to Churchill, Manitoba to view Polar Bears, a Native American guided tour of the Ute Tribal Park, etc. No more are travelers content to drive through Glacier National Park- they now want to hike the glaciers, view wildlife and learn to fly fish on their vacation. These factors have led to the genre of adventure travel. Norm: No doubt, you have experienced many adventure experiences. Which ones would you consider to be your favorites and why? Nancy: My personal favorite adventure is whitewater rafting. I did not begin adventuring until I was 40 and recently divorced. I took my first week-long rafting trip on the Main Salmon River in Idaho with a client. I was frightened to death and determined that I would do it and survive. I did survive the River of No Return and have now done that trip 13 times as well as the Middle Fork of the Salmon, many stretches of the Colorado River as well as other rivers. River trips are wonderful because they include many other elements such as hiking, fly fishing, wildlife viewing and camping. I also enjoy hiking, camping and fishing with my husband, riding horses, snowshoeing really anything that takes place outdoors, in nature, and involving some activity or personal challenge. I'm a 58-year-old grandmother and if I can do it, anybody can! Norm: Readers of Sketchandtravel.com are always on the lookout for unique romantic getaways. Would you be able to recommend five adventure tours that you would not only consider to be adventurous but also romantic? Nancy: Norm: What does travel mean to you? Nancy: Travel is an exploration, a learning experience and an opportunity to refresh and restore my spirits through trying new things, meeting new people, etc. Norm: How many months of the year do you devote to travel? Nancy: It varies, according to my business, but counting both business and leisure travel, probably about 5-6 months are spent on the road. Norm: What advice would you give to anyone who never experienced a travel adventure tour and would like to try it? Nancy: Be sure to go with a reputable outfitter or operator. Try something you've always wanted to do the options are limitless! Ask for references from others who have traveled with the company you are considering booking with. The company will provide you with lists of what to wear, what to bring and what to expect. If they do not answer your questions and treat you with courtesy and kindness go to someone else. There are resources out there that provide professional credentials to outfitters America Outdoors, the Dude Rancher's Association, etc. They will work with you to find the right trip and the right outfitters or operator. Norm: Is there anything else you wish to tell our readers? Nancy: I have had a much more wonderful life in the years since I began adventuring. Experiential travel is so fun and exciting. I've met wonderful people and it has enriched my life beyond measure. I encourage everyone to get out there and learn about our world, about the cultures of the world, about nature and wildlife. It will make you a better citizen of the planet earth! Source: Free Articles from ArticlesFactory.com Norm Goldman is the Editor of the travel site, www.sketchandtravel.com and the book reviewing and author interviewing site, www.bookpleasures.com. Norm is also a travel writer and together with his artist wife Lily, the couple meld words with art focusing on romantic destinations. If you wish to know more about Norm and Lily click on www.bookpleasures.com